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If you are reading this article, you are probably planning on starting a small business, and you probably have a few questions to ask: "Do I really need a logo?" Or "Do I need a logo, but how do I budget?"
This article is designed to help you, so you can get the best advice for your business and compete in the market.
First of all, yes, a logo is really needed, whether big or small. Even if you manufacture hand soaps and sell them to relatives and friends, you will definitely need a logo. Otherwise, your work, effort, and vision will be the property of everyone, such as a grocery store. The most important thing at this time is the final design of the logo that you need to present and bring your company to light.
Here are some tips to help you streamline the process.
The first step in creating the best logo is the idea. Use anything that will make a good impact on you. Visit the nature or art gallery. You can go for meditation, photography or any sport. In short, any activity that fills you with energy and joy can help you think of a revolutionary idea.
Keep an eye on your competitors
It is always helpful to browse your potential competitors' websites (or social media profiles), not only to judge their logos but also to analyze them. Think of ways that would help your competitor company be more effective. Think about what you would change. Why? Is his logo impressive and attractive?
These questions can help you improve your brand perception. Discover the strengths and weaknesses of your competitors, and take advantage of this knowledge.
Select the correct form
Sometimes a simple question such as "What kind of logo do you need for business?" Can get you into trouble. The best answer would be "I want to be cool." Think about and choose the type of logo that will work best for your brand.
The logo can be:
- Abstract (like Nike's swoosh or WWF's panda)
- Monogram (like CNN or NASA)
- Verbal (like Lego or Samsung)
- Mascots (like Pringles or Uncle Ben's)
- Emblematic (like Converse or BMW)
- Combination of the types listed above (like Amazon or Dunkin 'Donuts)
Pay attention to current trends
When it comes to logo design, we can choose an elegant black and white logo. If you want the logo to be the best, don't be afraid to cross the line and be bold. Definitely get acquainted with modern design trends. For example, you may risk using dark colors. Let's say dark purple, which is the current color of the year.
Never forget the sketches in your mind
As soon as you come up with an idea, sketch it out (in your mobile phone app or just on a sheet of paper). You can use this sketch later to create your logo design.
Try different ways
The internet has hundreds of online applications to help you create your logo. If you are planning to create the best logo for yourself, make sure you have the right program and website. Remember, too, that if you are not 100% satisfied, you can always try something new. If you do not know which application to use, you can apply for logo design to companies that are focused on this activity.
Check it out
When you are already designing and creating your own logo design, do not hurry up its appearance. Check it out on social media, create a poll, is it good enough? Did you change anything? Does it match the design of your website? Use the logo only if you are 100% satisfied with what you have created. Otherwise, you can always make changes with the same online application or hire a professional designer.
Do not hurry when creating a logo. Remember: the logo will determine the success of your business in the future. So, give yourself enough time and make the most of your opportunities.