5 Things to Consider When Advertising the COVID-19 Pandemic

There has never been a more important time to focus on your brand

8, 2020

4 min read

Entrepreneur contributors express their personal opinions in authored articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

The current COVID-19 pandemic has created major problems for the business community, as well as for those working in the advertising industry. In the face of great human losses and great tragedies, companies are forced to change the way they work, as well as the means to advertise and sell their products and services.

Given the seriousness and severity of the current situation and the panic around the world, it is possible that the advertising industry could easily make critical mistakes – mistakes that will remain with them even after the end of the Coronavirus crisis. Here are five factors that all members of this industry should consider when navigating the most difficult waters of the COVID-19 pandemic.

1. The public is seriously concerned

Marketing is a very delicate matter in any case during the global pandemic. First of all, you need to know where people come from and what they are focused on, because their needs have changed significantly for completely understandable reasons. Right now, people are more concerned about the health of themselves and their families, everything else is in the background, and that’s completely natural.

You can refrain from offering commercial suggestions in response to this situation and instead spread reliable messages. Let people know what security and sanitation measures your company is taking to reduce their problems. You will have enough time to sell your products when the COVID-19 crisis passes, but at this point you need to understand people, this is much more correct.

2. People think about finances

The COVID-19 crisis has had a far-reaching impact on the entire economy, causing a complete shock to the stock market. This means that it is true that people think about their personal and loved ones ’health, but they are under stress because of their finances, whether these accounts will be on credit cards or tax arrears.

As an advertising agent, you can offer people special prices, new financial deals and other initiatives to calm them down in response to this situation. Car dealers can no longer pay taxes to people who are infected with COVID-19 for some time. And the tenants will give the tenants a discount in case of rent tax. These steps will be very important signals during this turbulent and uncertain time. The important thing is to be humane and honest.

3. As expected, businesses should also contribute to resolving the crisis

If the crisis of COVID-19 taught us anything, it is that this situation applies to any of us, here we are all together. Each company has its own way of overcoming the crisis, starting with a restaurant near us, ending with a large airline.

At the same time, the public expects companies to contribute to alleviating this difficult situation. So take the opportunity to talk about what you are doing to help people. Many companies have already stated that they continue to pay salaries to employees and even give patients extra time, perhaps these marketing messages will prove to be quite effective.

4. Buyers only focus on the elementary

The crisis of COVID-19 is deepening, people are in a mode of social distancing, and at such times consumers are retreating. They focus entirely on the elemental, the items and products that themselves or their family members need to survive in these difficult times when relocation is prohibited and poses a major problem, and there is a great danger of spreading the infection.

You can react to this new reality, you have to focus your marketing efforts on the most demanding products. You need to pay special attention to your online sales channels to serve your customers. If you do this well, you may be able to improve your cash flow in this difficult financial situation.

5. Branding may set the tone for future sales

Demand may drop sharply during the COVID-19 crisis, but that doesn't necessarily mean it will disappear. In fact, financial experts expect an increase in demand for sellers and products as soon as the vaccine is ready or any reliable means of treatment appear.

As a representative of the advertising industry, you can prepare for this time, create your own brand and build connections with your community, help people meet their needs, be noticeable and active on social networks and other online channels. There are various ways in which your brand will become more recognizable and ready for future sales.

The COVID-19 crisis has created a new landscape for businesses around the world when some companies are banned from working and others are working more actively to meet increased demand. Advertising is at the center of all this and has a number of problems, but the five guidelines mentioned above will help if you follow them.

Sei Tinubu is an entrepreneur, father and wife of his most loving wife, Laia Tinubu. It's an outdoor advertising company, Loatsad Promomedia Ltd, He is the General Director and a member of the Board of Directors of several organizations.

Is it really so important to pay attention to a particular niche?

Specialization or not – this is the question (answer this question, specialization)

28, 2020

3 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

As I see it, one of the most common mistakes in business is to refuse to specialize. Although it would take years of struggle for itself, I thought that specialization would limit the number of potential clients I could work with, so I turned my marketing agency into a multiprofile that I wouldn't offer to various companies knocking on the door. If we move to the present day, we will clearly see the opportunities that specialize in both myself and my dozens of clients.

Why my company should be niche-specific?

Practice makes any case perfect, and this is true in the business world as in other areas of life. If you have a niche in the field that your business does, it means you are constantly doing the same thing, and you are going through the practice. This allows you to become an expert in one of your particular verticals, and often you will be an expert in that particular niche.

A specific niche does not necessarily mean giving up on business

How to say yes and no – no. The first and foremost is that you can specialize in a certain niche, and at the same time work with other niche clients. Specialization does not mean that Only You have to work within that one niche. You can transfer this business to a partner who specializes in other niches. However, when you start specializing, your marketing and sales operations will get to your niche, which will reduce your leads outside of your specialty area and dramatically increase them in your new vertical.

How to find my niche?

You can find your niche in research and marketing in a certain vertical, for example, if you have a marketing agency, you have to select the vertical you are interested in and which is not a big competition, but I have to say that in my experience, you will often find the niche yourself.

For example, most of my family members work in the legal field, my father is a lawyer, my lawyer is a lawyer, my mother is a court journalist, and many of my friends are in the legal field. This has naturally led me to become better at this vertical, and over time I have become more and more clients in this field. This vertical fell directly into my hands, and as soon as I focused on it as a goal, our agency quickly grew to serve dozens of legal clients.

How to help a specific niche earn money?

One of the biggest problems for antiprotenders is increasing the size of their business. One of the simplest ways to scale up is to still have a specific niche and consistently repeat the same tasks and processes. Once these processes and procedures have been perfected, staff training and moving to other scales will be much easier compared to businesses that do not specialize vertically.

Undoubtedly, business can be successful even without niche specialization, but in my opinion, a specific niche will increase your chances of success, make your business much larger, you will be an expert in this field, and perhaps most importantly, increase your income.

5 Ways to Manage Customer Relationships That All Interprofessionals Should Use

These ways will help any interpreter improve customer service

26, 2020

5 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

Brands rely entirely on personal relationships to be able to act as leaders in their clients and to offer them a high quality of service. For startups, this process of personalization has often depended on collecting customer data from completely different sources, but this era may be coming to an end.

British Cambridge Analytica misused Facebook users' personal data, which led to a scandal, and caused so much negative reaction that Facebook let advertisers fill in target data from other sources with their own data. Brands can pre-fill data from other sources with Facebook targeting, but they will have to purchase the data themselves because Facebook does not want to participate.

Most companies use this service because they do not use data from their own internal customer relationship management (CRM) rules. Maybe Facebook's policy change is to say, "Some pills are good." Startups can obtain customer data much more successfully using their CRM system rather than buying data from any other source.

The legendary battle between startups and better technologies

Ideally, startup founders should like and identify the tools that will bring them better business, but not always. The use and service of customer relationship management systems may have been difficult, and therefore disappointing for prospectors. However, when this frustration causes them to refuse to use it, customer data is segmented within the company. Merchants cannot access information that comes from a company's marketing efforts that can damage their data.

On the other hand, by providing real-time data available to customers and leads, customer relationship management systems help startups, improve customer service, and refine their marketing and sales strategies. This leads to improved sales figures, according to Nucleus Research, which provides direct access to customer data, reducing sales cycles by 14 percent.

Fortunately, the CRM system itself is not a cause for disappointment. More often, frustration is caused by ineffective use of the system.

A survey by marketing research group Opinion Matters found that the average merchant spends 15 full business days annually entering the phone number system. Startup managers don't even want their sales staff to enter the phone numbers they want to call a customer. Many CRM systems have automated help functions, but agents do not know how to use these tools, they desperately waste time manually linking data.

But CRM systems for the right to use only the sales promotion is not assisting these systems can, enforcement teams to help, that is a huge groups, easy to read the promotion, more effective strategy conditioned and meetings, the time limit, this system is a reasonable use of any human being useful arrows as yo loans. But what does a wise use of a CRM system mean, how should startups implement it without a big headache?

CRM systems can be a critical resource, enabling companies to review their data from all sides and offer more individualized services to clients. Use these four tips to make the most of your CRM system and turn a potentially confusing resource into a powerful tool.

1. Tell the software what you need to optimize

Manual processes require a lot of time, and they are not insured against human error. CRM can automate removing this barrier by importing data, creating a much smarter schedule and gathering relevant data.

According to a report by IBM developerWorks, the most desirable feature of a CRM system is its "ease of use". One way to use it is to tell the system that information should be grouped by perspective, not by activity. This will help salespeople find everything from emails and notes to specific conversations with potential customers. Providing a more complete picture of the sales process, tracking allows users to identify strengths and weaknesses in their sales strategies.

CRM systems can also create lists of positions and their roles in different areas. This will help sales staff personalize first calls, which is much more productive when trying to sell a product or service over the phone.

2. Learn to identify those accounts that are at risk

A study by Bain & Company has shown that increasing customer retention levels by just 5 percent, the entire 95 percent can increase profits. CRM software is an ideal tool for tracking customer engagement as it allows employees to help clients when something is not going right.

Suppose a company is regularly called in for technical problems. Without CRM, these individual grievances may even go unnoticed, especially if they are handled by different people. But if startups are watching closely, these bylaws and preventative calls will be able to fix the problems until clients want to continue with them.

Fortunately, CRM systems simplify this process: you simply have to raise flags on different triggers, such as repeated complaints. The software can warn merchants when a user releases one of the triggers.

3. Sales and marketing need to do something good together

All companies – both new and already established – work better when sales and marketing work together: Altify has found that organizations with agreed sales and marketing teams have a 26 percent higher chance of winning and an 18 percent shorter sales cycle.

Large companies are beginning to realize the advantages of such agreed actions, which should also signal that there has been a significant deviation from the startups. In an article written for CMO, Maria Wirt, marketing manager for MNF Group, Australia's largest telecommunications company, says: With the huge wave of content marketing and leader development initiatives, flexible leaderboarding is the key to success in sales and marketing.

Do not allow the CRM system to become the exclusive property of only one group. Instead, encourage both parties to contribute to their data collection on clients. It helps sales teams to say what helps and what doesn't. That in turn helps marketers create effective campaigns that give sales teams what they need.

4. Use robots to make CRM systems easy to implement

Virtual assistants, chat bots, or voice recognition devices that run on artificial intelligence, CRM systems can interact to schedule meetings, add customer information to files, and search for information without having to manually review data. Applying for artificial intelligence to find user information may sound futuristic, but it is quite easy and will soon become a widespread practice. Studies by Statista show that the introduction of artificial intelligence by $ 394 billion will increase the value of the CRM sector from 2017 to 2021.

Most intrapreneurs know they really need CRM, but often don't know how to use the system effectively. Without this knowledge, startups will lose much more profit, improved customer satisfaction, and a more skilled workforce. At this time, if the CRM system is used correctly, it may turn out to be a competitive advantage from operational necessity.

Why your e-commerce site should use its own blog

Blogging is no longer a new marketing tactic

12, 2019

5 min read

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

It is no longer a secret that the most important content marketing for any modern online business is to gain the trust and attention of potential customers. As for content itself, blogging is by far the most powerful tool in your arsenal, and as soon as you learn the main strategies for starting a blog, you'll be able to quickly tap into your potential.

Related Article: 5 Secrets of E-Commerce

It's all about any B2B or B2C company, and especially e-commerce pages. Blogging can help you stand out in this crowded environment and bring your brand to the forefront of your industry.

A good blog featuring thoughtful articles, interesting quotes, and sincere comparisons can have a huge impact on consumer behavior, their choice and what products they will buy. It would be a shame to give other brands the opportunity to share information that is more relevant to them than to spread their own information.

Blogging is no longer a new marketing tactic – a well-tested method used by most brands for any type of e-commerce. Below are the main reasons for this:

You become an expert

Consumers are seeking information in today's saturated market as it only allows them to distinguish between different options. Most decisions are made on the basis of online reviews, recommendations, and articles that present all the information on similar products. As you may already know, much of this information comes from blogs.

Providing information is one of the best ways to persuade customers to choose your online store over competitors. If you give them good, sincere information, identify the nuances of your product and highlight your own strengths, your advantage will shift.

Nowadays, some e-commerce engines are not only offered by an internet freelance constructor, but also have a whole section of the blog, on all the e-commerce topics that you should definitely understand, and a great choice in this area. For example, you can learn how to get traffic to your blog, or which e-commerce templates will lead you to sales.

You can also write articles about the state of the industry, make predictions about trends, or have a broad overview of topics in your niche. Finally, in the long run, publishing serious and high quality information on your blog will make your brand more recognizable, and as an expert you will be at the forefront of this field.

Increase your traffic

Getting traffic today means that you need to have a rating on Google. People will definitely start searching for your products or related topics, and so you should be at the top of the list right now, somewhere. You can also get information about search engine optimization and strategies on how to use it with Wix.com, such as website builders.

By itself, your blog does not increase your ranking, but it does allow you to provide relevant information to the customer and to try to rank them with a lot more keywords. Unlike the rest of the e-commerce website, blogs are in constant updating and eventually contain more pages.

This allows you to focus all your search engine optimization on keywords, including inbound and outbound links, index pages, and more.

Customer Relationships

Consumers prefer a brand that they can easily relate to. These links are formed by presenting your brand and demonstrating its values ​​or ideals at various points of sale. Writing a blog for your site is one of the best and easiest platforms to do so.

You will be able to help you connect with your customers more if you give your brand "individuality" and load your information with some meaning. Provide them with information about what is important to you and take note of what your target audience is asking for.

Establishing a harmonious relationship with your customers helps to create a sense of oneness. Your online store can become even more than just a store, a virtual community hub that will attract more people thanks to its targeted program. It is likely that your own society will have greater confidence in you and not your competitors.

Go beyond the boundaries of your website

You already have a blog and regularly publish interesting and quality information. The point is that you can use the same information for even greater purposes than posting it on your own website.

Each fragment of information you compile can bring additional advantages. Using your blog will also appear on social networks if you post information on recent articles. And good news, viruses are far more likely to spread on social media than product posting.

When you take serious care of creating information in your company and you have a portal for your own information, you can make your marketing more creative by using them. Make information for other pages, invite visitors to your blog, or start collaborating with other brands. There are truly limitless opportunities for creativity in this area.

The costs of blogging are extremely low

Quite a lot of money is needed by social media campaigns, Google ads, influx marketing and even outdated ad shields on the highway.

And the creation of the website and its proper functioning, at a later stage, adding a blog to its database will provide a virtually free marketing platform.

While you can share your information with other paid channels, your blog is still a home base that provides organic traffic. Some blog posts may be relevant for months or even years. Consequently, it is a valuable resource for consumers, and Google has an important place because of certain keywords. All this can be easily organized with a one-time investment – a royalty that generates interesting information.

Time is everything

I wonder why your brand should not be represented in the e-commerce blogging industry that is really booming at this point? Does this make any argument absolutely impossible? Naturally, it has to be present, but the point is to create an effective blog that will produce serious results that will take time.

Related article: B2C e-commerce platform

Your first posts will probably not cause much stir on the internet, but over time, your retail internet brand will help you gain leading brand status in your industry. The sooner you start, the sooner you will get results.

5 ways social media has changed tourism marketing

How hashtags have changed the whole industry

9, 2019

4 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

Social media has fundamentally changed the relationship of a number of companies with the target audience and the market itself. In the tourism sector, however, the influence of the Internet and the rise of popularity in social channels have changed tourism marketing. Everything has changed – from exploring potential destinations to finishing activities that travelers take on as they arrive at their destination. Customers, however, use social media differently when making purchasing decisions. All of this has had a huge impact on tourism marketing.

Learn about the five major changes in the tourism industry:

  1. Travelers are otherwise exploring the route

The most profound impact that social media has had on the tourism industry is the democratization of online viewers. Today's travelers go online and are exploring the future route and places of residence themselves. 89 percent of so-called Millennials plan trips published by their peers and colleagues online.

Everyone on the Internet is looking for information – starting with Instagram and ending with TripAdvisor on where to travel and expecting approval from their peers and colleagues. Easily find other travelers' photos, registrations, ratings and much more. It's the easiest way to understand people's impressions and what this particular place has to offer. We believe that this information on social networks is fully accessible and influential, and may even alert potential visitors or encourage them to book.

Related article: 4 strategies for successful online marketing

2. Increased social sharing

People have always loved sharing photos and videos while traveling. What has social media done? It has enabled people to easily share travel experiences with a wider circle. More than 97 percent of Millennials share photos and videos of their travels online. It's an influential website for their colleagues and peers, and it is also a source of inspiration.

This trend will not go unnoticed. Many hotels and resorts have launched social contests and campaigns, guaranteeing their guests that they will receive certain benefits in response to social activity. Kimpton's network of hotels and restaurants used professional photographers' wedding photos to advertise their wedding space. The campaign encouraged visitors to take pictures, tagged with the hashtag #KimptonWeddings and create user-generated information for a brand that was free and authentic; And from the beginning it was targeted to its marketing channels.

3. Improved customer service

Customer service and customer satisfaction have also changed thanks to social media. Most brands are on social networks to become known and to provide support to disgruntled and confused customers when needed. Companies that respond sincerely to claims, build a solid reputation with existing and potential clients. American Airlines and JetBlue are particularly keen on resolving flight problems and satisfying travelers with negative experiences.

When Twitter users connect with a brand, more than half expect an answer. If they file a complaint, that number will rise to 75 percent. Answers to complaints and questions are of great importance to our brand, present and potential customers indicating that they value them.

In addition, company representatives must have an active relationship with their company's social networks. Social media should play the role of a social listening tool to tell visitors information. Will they come to the jubilee or celebrate a special event? Listening to your customers on social media can help your brand create a special product that will surely delight your visitors.

Related article: 4 Easy Ways to Pay Attention to Millennials

4. Travel agencies have changed

Social media has also had a huge impact on the model of travel agencies. Access to information and self-service when booking has forced travel agencies to switch from traditional to digital. Travel agencies are outdated, with 55 per cent of airline bookings, 77 cruises and 77 per cent packages. However, many agencies focus on working online, in line with new technologies and market trends.

Agents working with "Millennial" travelers should consider what this generation prefers. Instead of offering upgraded flights and accommodations, offer them something unique that will be remembered for a lifetime (and a really great post on Instagram). Travel agencies are trying their best to stay relevant, even as independent booking opportunities are growing. Their advantage is that many travelers prefer personal contact.

5. Loyalty programs have changed

As most marketers know, acquiring new clients is much more expensive than maintaining existing ones. The loyalty program has become a key part of the tourism business model, and strong networks influence how hotel loyalty programs are set up. Many clients understand that the insights they share in individual networks can have a major impact on public opinion. As a result, these visitors are quite right in believing that they should be compensated for the marketing that they carry out because of the brand. More than 25 percent of Millennials who participate in loyalty programs publish brand information on a loyalty exchange basis.

With technologies that allow for social bookmarking and referral channels, it is much easier for hotels to find and reward active guests. Incorporating social media sharing and publications into existing brand loyalty programs on social media platforms would be the best way. When loyal guests share information about brand benefits and benefits on social media, other visitors will find these benefits really desirable, not easily accessible, and more interested in participating.

Social media has changed the marketing landscape in the tourism and resort industry. Most travelers make travel decisions based on social networking information, making online customer service an important part of building a positive brand reputation. The proliferation of social networks for both hotels and travel agencies has replaced traditional models of customer service. Brands can use social media to raise brand awareness, loyalty to their brand, and imagine what their hotel or business can offer.

Related article: 10 Marketing Masterpieces

Four psychological truths to simplify sales

Buying behavior is mostly driven by emotions, which is then confirmed by logic. This is why psychology is important for salespeople to increase sales

11, 2019

5 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

LinkedIn's report "Global Talent Trends for 2019" highlights: Over 90 percent of talent seekers think elementary skills are crucial in hiring employees, and 80 percent say these elementary skills are becoming increasingly important to a company's success.

Elemental skills, that is, personal skills that help people interact with others, may be different at the beginning of the startup or fortification. Interpreter and business philosopher Jim Ron recommends: "Use every opportunity to develop communication skills and showcase all your talents, emotions, flexibility and skills to influence people."

I liked the psychology course at college, which provided insights into human behavior in sales and business, the ability to build relationships. The best thing I have learned in this area is that purchasing behavior is driven mostly by emotions, which is then proven by logic. Any tutor can benefit from this lesson.

Body language tells the story

One of my first studies in the professional field was dedicated to human body language. Although body language is not a perfect indicator of human thought, it does provide sales representatives with important information to negotiate. I used this knowledge to successfully complete protracted sales deals early in my career.

We once tried to sell a large technology product to a corporate retailer. Our main supporter was a mid-level partner who would often help us out, but the negotiation (which seemed like an unavoidable option) was delayed, though he persisted even after a few weeks.

After several unsuccessful meetings, I concluded with her body language that she was tense: she was changing legs, far away from us, a typical gesture of discomfort or discomfort. At the same time, this posture was taken only when we were looking at a particular issue. By doing so, I realized that he could not solve certain problems.

At another such meeting, I asked him separately what he was worried about and what he was not saying. As it turned out, he was hampered by bad experience with specific products of this contact. As soon as we resolved these problems, it helped us get a $ 1 million contract in just a few weeks.

Here are some additional lessons I learned from practical and theoretical experiences in sales psychology:

1. Remember that great defeats will lead to great success

Ask the professionals what you remember best – the biggest recent win or defeat? I am a former professional poker player and I can honestly say that I felt good for only a few hours while winning $ 5,000, and for a few days losing $ 5,000. I also remember great deals on sales – I remembered the big losses for the better.

The intrapreneur should not allow himself or herself to forget the last failures for a long time. Concentrating on defeat can make you too cautious and even avoid the reasonable risk that is needed to succeed. Instead, research the causes of failure thoroughly (use the "Five Whys" or similar structure) and quickly relive this episode.

If you do not allow the failure to deepen and respond quickly, it will lead to success in the future. Real estate tycoon and investment show Shark Tank (Business Sharks) judge Barbara Concoran says her biggest successes came after the biggest defeats. He won first, then lost his job at the Shark Tank, but contacted the producers and regained the job.

"I told him that everything in my life was always going to fail, and I considered it a failure," Concoran said in an interview with Entrepreneur. I have mentioned dozens of situations where failures have become my biggest career opportunity … ”

2. Build a sense of trust and security

Security is one of the strongest human needs. If you tell your client that your decision is a guarantee of security, no matter whether it is financial loss or general discomfort – it will be much easier to get your bid.

Your offer should be a guarantee of security in both the product and the relationship with you. Keep in mind that rational decision-making is our logic. In her book How Customers Think: Basic Ideas for Market Perception, Harvard University professor of business Gerald Zaltman says that 95 percent of decisions are made unconsciously. Including in the field of procurement. Emotion, however, is one of the great driving forces.

Persuasive confidence, transparency in timing and timely communication are extremely important during the buying process. It is also important to have personal meetings when possible, or at least to demonstrate video. For people, visual signals are always the guarantee of an important response that builds confidence most effectively. Technology company Gong.io found in a recent study that more than 41 percent of company salespeople use video ads to demonstrate products throughout their sales cycle.

3. Show potential customers how happy your customers are

One of the most powerful tools for any antiseptic is social proof. When people see how excited others are with their own purchases, they are more likely to do the same.

The French philosopher Rene Girardi has formulated a "mimetic theory" in which the desires of other people have a profound effect on the desires of others. This emotional driving force explains why influencer marketing has become so popular. Influencer marketing almost doubled on Instagram, according to research firm Klear. The public has been aware of what the Kardashians have known for years: social evidence is of great importance.

Businesses have various opportunities to effectively demonstrate social proof. Including thematic studies, quotes, links to relevant articles, etc. Whenever needed, use the types of people in the videos you tell the public about. Lastly: the more information a person or company is personified, the better. People are much more likely to be influenced when they identify with the people they are imitating.

Related article: 5 Ways to Increase Conversion to a Website

4. Learn and use tactical empathy

You might be mistaken if you think that empathy for employees in your organization is an established practice. Businessolver's Research "Empathy for the Workplace as of 2018" According to the survey, 92% of company executives think their organization is empathetic, but only 50% of employees say the same to the CEO.

In my company, I challenge the management and sales department to use tactical empathy, which teaches businesspeople to act at the emotional center of decision making, to build an emotional connection with the client based on shared experience. However, this method is not only effective in sales. Tactical empathy has made many conversations flexible – from personal relationships to team dynamics. At a time when things could have been much sharper.

The idea comes from the book "Always Negotiate as if Your Life Depends on It," authored by Chris Voss, an agent with the Federal Bureau of Investigation. This is especially important for ante-rangers who form teams and lay the foundation for their own corporate culture.

In essence, sales are a psychological exercise in negotiation. Can people view events as you see them and move them to act the way you want them to? Increase your chances of success by identifying what underlies buyer behavior and using related tactics.

Related article: 4 Easy Ways to Pay Attention to Millennials

5 Ways to Understand the Psychological Impact You Need to Know Before Starting a Business

Have you ever used Pomodoro techniques? – Work for a while for maximum productivity and then rest. Maybe you can try

15, 2019

5 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

Starting a new business at the same time is both exciting and frightening. Astronauts usually want to succeed and even fight for it. If you consider yourself an anti-repressor, you also need to be able to understand customer psychology, manage and manipulate your own business to make your business more profitable.

Find out some of the psychological impacts that you can have on starting a business correctly and you will also have a greater chance of creating a world-class brand.

These paths of psychological impact make scientific research even more important. If you combine several methods, you will not need success in today's crowded business world.

Find out ways to use psychological impacts:

1. Use brand colors to suit your interests

Colors play an important role in how we perceive a company and its business. A study by the University of Winnipeg found that 62 to 90 percent of respondents make a decision about the brand (whether they care or not) about the colors used in its design.

How do you convince customers through colors that they are choosing a good product? The diagram shows the color schemes and what kind of emotions each of them causes.

A Guide to Colored Emotions






















You need to think about which product you are creating and how your customer will see your brand. In the example above, purple is used by brands that promote creative thinking or have products to create a creative mood. The SyFy channel, which comes up with creative (and sometimes fun) ideas, uses purple to create a brand that can be easily recognized.

2. Simplify complex topics

One of the best ways to conquer an audience is to explain the process or idea in terms that are understandable. Remember when you finally asked questions on a topic, when you were interested in others, and when you searched for articles that have now inspired you to brainstorm ideas.

You don't naturally want to clutter your own customers, so explain the complicated issues in easy language so they can understand everything.

If the topic is difficult, divide it properly and explain it. If readers get to know your business page based on fact-based questions, they will surely become your customers because they already trust your brand.

3. Use the image to impress

We have heard many times that the first impression is everything. This applies to your business too! According to one study called Behavioral and Information Technology, most users need 50 milliseconds to decide whether to stay on your website! In other words, you need to let a potential customer know what your product is about when it comes to your website.

Along with the first impression, we are told throughout our lives that one picture equals 1,000 words. That too is true! You can only tell your customers about what your product or service does, how they like it, and what kind of problems you will solve.

How did you feel when you just looked at this Coca-Cola ad?

Red is usually an excitement, but this image can do much more. At first glance, there are two happy people and the word "happiness" next to the Coca-Cola logo. If anyone has never heard of Coca-Cola for the first time, seeing it first will lead to positive feelings and hopefully create positive customers.

4. Control the inner voice

If you want to start a business, you are probably self-confident and excited. Unfortunately, most lack self-confidence, even when doing something good. You have to be subordinate to your mind and control your inner voice as it creates obstacles as an interpreter.

The best way to control your doubts is to focus on the positive. Truth be told, this is a complicated process. But the point is: When you focus on the positive, you force the brain to release negative feelings and emotions.

We are human, and sometimes we have negative emotions, and our doubts are lost. But controlling your own thoughts and focusing on productive, positive thoughts can really generate positive things and increase your chances of success.

5. Try Impact on Time Management

Time management is one of the most difficult but important aspects of any business. You have a million things to do at once, so you must learn to use the time correctly.

One of the best ways to use time is the Pomodoro technique, which involves the productive work of a small amount of time and then a small break.

By using this pattern, you will affect the brain for some time and start working in fertility mode when the stopwatch is turned on; You will relax during the break. The Pomodoro method will teach you discipline, use your time wisely, and do everything on time.

Related article: A Guide for Beginners to Succeed in Anti-Repression

The paradox of why some things apply quickly

"It would be better if you do something that people can't sleep at night than they do for anyone else."

16, 2019

4 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

I wrote my first letter on Facebook a few years ago and I named it – "An Open Letter to Those Who Disappointed in Twenty Years." To my astonishment, it was suddenly unleashed by Facebook at lightning speed throughout the world.

This fact made it possible for me to repeat it all again. I wanted to learn in depth why some of these things happened so quickly.

For the first time this happened by accident. Now with the intent now I wanted to create a viral spread effect. So I asked questions about this history, or something that is spreading fast, to people who are much smarter.

The first one I addressed was Seth Godin (a marketer, author of many bestsellers). I called Seth and asked about the effect of spreading this virus on how to do it again. I received a rather unexpected response:

"It would be better if you didn't try to write something that would spread with viral speed. It would be better if you could write one thing for only one person. You have to influence only one person. It's even better if you do something that people can't sleep at night than they do for anyone else. The rest will happen by itself. "

Related article: 10 marketing masterpieces

I immediately understood what he meant, but I didn't know how to do it. I wrote a few works that had some success, but I never sat down and didn't really care what he said.

One day I was in the gym when I was looking for Spotify to hear which song I was listening to. I opened up my playlist and included songs that were particularly entertaining and I stopped by Major Laser's Lean On ("Support").

Have you ever heard this song? Really awesome. Really good music and has a thrilling video. That's just not my point. Make it on YouTube Billion Has a website.

Let's find out this story well. Assuming all these sites are unique visitors, 15% of the world is listening to the song, and only on YouTube! Blend!

But there's also some amazing news: Spotify has more than a dozen different versions of this song, all of them remixes and different versions by different artists. Even the acoustic version of this country song is slow-paced.

That's what Seth meant. For some reason, this song made people care about each other. They cared enough to hear and share it a billion times. They cared so much for other artists to spend time creating and distributing their own versions of this song. Because she is really good, amazing.

As far as I am aware, no difficult marketing campaigns were undertaken to get this song out into the stratosphere. It was just great and people could still help, watch, share and remake it if they couldn't help anyone. They could not sleep at night unless they passed on to others.

When I think about it, it feels exactly the same as I remembered in Set's latest book, What To Do When Turning Your Turn On. I even wrote a 30-second review of this book. I read the book in two days and then bought ten copies of it for my 20-year-old team, family, and friends.

Buying and distributing books so well is totally foreign to me. But in this case, it was so amazing that I immediately thought, "This world is going to get much better if everyone reads what I've just read."

So I had no choice. Only then would I feel good about sharing this book with others. I left one of them at my neighbor's door with the inscription, "Wishing you a great day and working well." I didn't even need to borrow this gift to buy it, I did it anonymously.

After reading it, I felt obligated to show it to other people; At least because the people for whom I wanted these books would probably get as much inspiration as I did. Here's Seth Godin talking about this disinterested sharing effect.

What is the secret behind this story? What can you do to spread something viral? You have to create something so that people have no choice – to start taking care of something right away.

Some things are so personal and at the same time universal that it would be selfish, or totally unnatural, to not share it with others.

It is up to you now what you create. You may need 100 or 1000 attempts to create something that will affect people.

If your main goal is to get people to think about something that not only resonates on social media, but also really feels like it, then this idea will spread viral without any problems.

Related article: 4 Easy Ways to Pay Attention to Millennials

How to create a good logo for our company

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

If you are reading this article, you are probably planning on starting a small business, and you probably have a few questions to ask: "Do I really need a logo?" Or "Do I need a logo, but how do I budget?"

This article is designed to help you, so you can get the best advice for your business and compete in the market.

First of all, yes, a logo is really needed, whether big or small. Even if you manufacture hand soaps and sell them to relatives and friends, you will definitely need a logo. Otherwise, your work, effort, and vision will be the property of everyone, such as a grocery store. The most important thing at this time is the final design of the logo that you need to present and bring your company to light.

Here are some tips to help you streamline the process.

Seek inspiration

The first step in creating the best logo is the idea. Use anything that will make a good impact on you. Visit the nature or art gallery. You can go for meditation, photography or any sport. In short, any activity that fills you with energy and joy can help you think of a revolutionary idea.

Keep an eye on your competitors

It is always helpful to browse your potential competitors' websites (or social media profiles), not only to judge their logos but also to analyze them. Think of ways that would help your competitor company be more effective. Think about what you would change. Why? Is his logo impressive and attractive?

These questions can help you improve your brand perception. Discover the strengths and weaknesses of your competitors, and take advantage of this knowledge.

Select the correct form

Sometimes a simple question such as "What kind of logo do you need for business?" Can get you into trouble. The best answer would be "I want to be cool." Think about and choose the type of logo that will work best for your brand.

The logo can be:

  • Abstract (like Nike's swoosh or WWF's panda)
  • Monogram (like CNN or NASA)
  • Verbal (like Lego or Samsung)
  • Mascots (like Pringles or Uncle Ben's)
  • Emblematic (like Converse or BMW)
  • Combination of the types listed above (like Amazon or Dunkin 'Donuts)

Pay attention to current trends

When it comes to logo design, we can choose an elegant black and white logo. If you want the logo to be the best, don't be afraid to cross the line and be bold. Definitely get acquainted with modern design trends. For example, you may risk using dark colors. Let's say dark purple, which is the current color of the year.

Never forget the sketches in your mind

As soon as you come up with an idea, sketch it out (in your mobile phone app or just on a sheet of paper). You can use this sketch later to create your logo design.

Try different ways

The internet has hundreds of online applications to help you create your logo. If you are planning to create the best logo for yourself, make sure you have the right program and website. Remember, too, that if you are not 100% satisfied, you can always try something new. If you do not know which application to use, you can apply for logo design to companies that are focused on this activity.

Check it out

When you are already designing and creating your own logo design, do not hurry up its appearance. Check it out on social media, create a poll, is it good enough? Did you change anything? Does it match the design of your website? Use the logo only if you are 100% satisfied with what you have created. Otherwise, you can always make changes with the same online application or hire a professional designer.

Do not hurry when creating a logo. Remember: the logo will determine the success of your business in the future. So, give yourself enough time and make the most of your opportunities.

How to get the first 20 clients for a startup

Don't worry about what you expect to achieve in the future or at an early stage if you can. Buy the first clients, treat them well and use that success to fund your next steps

24, 2019

5 min read

Entrepreneur contributors express their personal opinions in copyright articles.

You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media.

Startups need to buy clients and be able to generate revenue in the shortest possible time. The time has come when big venture dollars could be invested before relying on their own revenues and clients.

According to data from venture capital firm Wing, it found that 82 percent of companies that gained funding in the 2018 A Series already had sales and were beginning to care about efficiency or scale. In 2010, it was only 15 percent.

Times have changed, founders already find it difficult to attract investors with just amazing ideas and customers. People who fund such ventures want to see real results, which means that no one will make money today unless they prove the idea is successful. Investors will be even more cautious when it comes to the end of the post-recession recession, which is open to fear.

The best way to reduce risk for startups is to get someone to fund the idea. This will inspire you to think about how to start caring for your first idea when you do not have enough capital or time to do it. If you can find up to 20 people who are ready to buy your product or service, you will stand out from the rest.

Early purchases on a limited budget

Younger companies usually do not have enough money to attract customers, and many startups do business with no money at all. To do your job you can hire a small budget agency or marketing department to find your first clients on your own.

If you had an indefinite time it would be easy, but it is not. A strict budget does not allow free action. Unless you are able to prove the viability of your idea before you fundraise, you will not go far.

It is also important to note that growth tactics that are effective in the case of large companies do not justify startups. You will not have the "perfect product", you will not be able to sell it without marketing, you will not be able to develop a complex marketing plan that is similar to that of the largest companies in the United States. At the companies you have lectured on.

In the case of beginner startups, quick and economical marketing plans justify attracting customers to the less perfect product.

Luckily, the obstacles you face along the way can be a success. To achieve this, you should try to optimize your sales when you know exactly how much money you have and where to invest your income.

At the earliest stages, you may not be able to determine who your ideal customer will be or how you will provide information. However, you should try quick action on small scales. You may do something wrong, but you will repeat and improve every time you learn something new.

How to attract the first solvent clients

You have to give up on big marketing ideas, search engine optimization, evenings and Super Bowl ads right from the start. Naturally, with limited budgets, this type of gambling is extremely risky. Instead, you need to conduct experiments as soon as possible to attract your first clients.

As you contemplate and select 10 tactics for the future, create test cards, check your chances of success, and determine what you work for. These cards will guide you through sales to look like a science experiment, take some steps, determine success or failure parameters, and determine the necessary metrics to evaluate your business.

You can do all this even with a completely limited budget by the following means:

1. Attend exhibitions and conferences

Increasing the scale of customer attraction strategies in the early stages is rarely successful, so don't worry about it. Attend conferences and exhibitions in your field and establish important links there.

Etsy is a perfect example of the companies that have used this strategy. Its founders swept through all the craft markets and persuaded sellers to open stores. In addition to what Salesforce has done, you can do the same. Hire people who attend a large conference of your competitors to protest.

2. Don't be afraid to call

Even our beloved giants have started their business with ease. Uber has launched its limousine rental campaign with phone calls and offers from strangers. You tried LinkedIn or worked on your own network.

Bring cookies to your potential clients' offices. Really, really … One of the health care companies did just that and it justified the move.

If you are planning to buy potential customers by phone, keep in mind that you will not miss this opportunity on the first call. At the first call, just present yourself and invite them to a special event or dinner, or offer a ticket. This step will break down the barrier and help you succeed.

3. Use paid advertising in the early stages

Early paid advertising will be really great as it gives you the opportunity to test. Maybe you still don't have the solid foundation … At this point it should be because you are not just showing off your income, but trying to increase your income and evaluate your business model. Try Facebook, Instagram and LinkedIn for ads.

For example, Ilia Pozzini, co-founder of my company, recently sold its streaming video service PlutoTV for $ 340 million to Viacom. To attract the first customer, he used small budget ads on Google and Facebook and instantly gained data and insights to test his model.

Start small. There is no need to hire an advertising agency or buy large advertising packages in the media. Set a goal and learn how to do everything with your own hands on a $ 500 budget.

4. Converter platforms

Use the Airbnb trick – get first clients from other platforms where you already have a customer. They used Craigslist's customer base to get started. Zapier did the same with the help of internet forums – he posted links to get email addresses.

Consider these examples and think about where your customers might spend most of their time online. Finding them can be a great place for platforms where there are already users.

It may not be that you really need to sell your product, but you can do two things at once. You have to choose your favorite potential tactic, then the most interesting product samples to get a statistically significant result and get started. Run the tests and determine the return on investment for each platform. Do it quickly so that you don't have to spend a lot of money to test your theories.

When one of the tactics yields a positive result, repeat it. Then repeat this process in case of any successful tactics. This way you will get feedback from real customers that will improve both your business model and your product. Now, just focus on attracting new customers.

If you take these four steps, you will get at least twenty new clients. Don't worry about what you expect to see in the future or in the next stages. Find your first clients, treat them well, and use that success to fund your next steps.