What is Pacing?
Pacing will help you to determine whether your campaign performance will achieve the predetermined goals.
For example, your goals are to achieve:
- Spend 10,000$ budget
- 100 days campaign
Your daily spend should be 10,000/100 = 100$ per day, but if you only spend 50$ a day in the last 10 days, you are under pacing. You had spent 50×20 = 1000$, and you have 80 days left, so now you will have to change your plan by spending (10,000-1,000)/80 = 112.5$ daily in order to achieve your goals.
The same idea if your goals are Impressions/Clicks/Leads/Conversions. And this tool will help you to determine if you are on pace, and if not, what should you do.
How to use this Budget Pacing Calculator Tool?
Insert your budget, how much had you spent to date, the start and the end date of the campaign.
Important: when you insert the date, for example, December 31, 2019, type in 2019/31/12. If the calculation break, refresh the page.
The second table will show you how your plan compares to actual performance. The last line will tell you what you should change in your plan.
AS you see, the date I inserted the data is December 05, 2019; so we only spent 250$ daily in the past 4 days since the campaign start, but we should be spending 322$ instead. Therefore, we are under pacing. So, we have to increase our spend to 333$ daily in order to achieve the budget spending goal
If you want to track Impressions/Clicks/Leads/Conversions, scroll down to the red, green and yellow table.
Comment below for any questions or suggestions.